Smile Smart Inn Okinawa Churaumi to Open Near Motobu Coast

Opening on July 1, 2026, Smile Smart Inn Okinawa Churaumi is a rebranded property located in Motobu Town, northern Okinawa. Situated just four minutes by car from the renowned Okinawa Churaumi Aquarium, the hotel serves as a strategic base for exploring the region. Guests are within easy reach of Ocean Expo Park, Emerald Beach, and the shopping and dining hub of Okinawa Hanasaki Marche, with the property located approximately 1 hour and 40 minutes from Naha Airport.

Exterior of Smile Smart Inn Okinawa Churaumi — The exterior of the new Smile Smart Inn Okinawa Churaumi in Motobu Town.

Prime Location Near Northern Okinawa’s Top Sights

The hotel’s position in Motobu offers immediate access to the premier coastal attractions of northern Okinawa. Beyond the aquarium, the surrounding area features the expansive grounds of Ocean Expo Park and the white sands of Emerald Beach. Its proximity to local dining and retail at Okinawa Hanasaki Marche provides guests with convenient options for meals and supplies during their stay.

Whale shark statue at Okinawa Churaumi Aquarium — The hotel is located a four-minute drive from the Okinawa Churaumi Aquarium.

Spacious Apartment-Style Living for Families and Groups

The hotel features 25 non-smoking guest rooms designed for long-term stays and group travel. Most units offer a generous 53 square meters of space, accommodating up to seven guests. Room types include “Top Floor” units with ocean views and “Grand Floor” rooms featuring private terraces. Every room is equipped with a full kitchen—including an IH stovetop, microwave, rice cooker, and cookware—as well as an in-room washer and dryer, providing a self-contained residential experience.

Guest room living area with tatami mats and large windows — Spacious 53-square-meter rooms include integrated living and tatami areas.

Bedroom area with two large beds — Accommodations are designed to host families and groups of up to seven guests.

Dining and living space with a view of the forest — The open-plan design connects the dining area to the scenic surroundings.

Private balcony with outdoor table and chairs — Grand Floor units feature private terraces for outdoor dining and relaxation.

Bathroom vanity with double sinks — In-room amenities include double vanities and laundry facilities for long stays.

Seamless Technology for a Modern Travel Experience

As part of the Smile Smart Inn brand, the property emphasizes efficiency through non-face-to-face services. Guests utilize dedicated terminals for self-check-in and check-out via QR codes, reducing wait times. To further streamline the experience, the hotel operates on an online-payment-only basis, ensuring a smooth and contactless transition from arrival to departure.

Hotel lobby with check-in terminals — The lobby utilizes smart terminals for a contactless check-in and check-out process.

Property details

Property: Smile Smart Inn Okinawa Churaumi
Address: 1023-1 Yamakawa, Motobu Town, Kunigami District, Okinawa Prefecture
Access: Approximately 1 hour and 40 minutes by car from Naha Airport; 4 minutes by car from Okinawa Churaumi Aquarium
Official site: https://smile-smart-inn.com/churaumi/
Rooms: 25
Opened: July 1, 2026